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Scaling Your Hedge Fund's Marketing Impact: The 1-2-Many, 1-2-Few, 1-2-1 Growth Matrix
ABM Lucy Meiland ABM Lucy Meiland

Scaling Your Hedge Fund's Marketing Impact: The 1-2-Many, 1-2-Few, 1-2-1 Growth Matrix

Every firm faces the same resource constraint: you can't give white-glove treatment to every potential allocator

Here's a sobering reality: even the largest hedge funds with dedicated investor relations teams can't maintain deep, personalised relationships with every prospective allocator. The maths simply doesn't work. Use a three tiered approach to focus time and resources.

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