Welcome to Yellow Bricks

This is the After Yellow resource centre. We also have a newsletter with the same name.

We launched in November 2024. We are still building our library of valuable information to help you grow your assets, work with fractional talent and get up to speed on best practices. Sign up for our newsletter to get actionable insights in your inbox about once a month. In the meantime, get in on the ground floor and browse through our beginnings.

Yellow Bricks Articles Unfiltered
Investor Lifetime Value: The Growth Metric Hedge Funds Overlook

In growth, LTV means lifetime value (not Loan-to-Value). It’s an essential metric that you can increase by making multiple small improvements.

Understanding and optimising for LTV transforms your growth strategy from short-term asset raising to sustainable relationship building—creating a competitive advantage that compounds over time.

Read More →
How we get useful feedback when an investor (or LP) doesn’t allocate

How to get an investor to open up after they haven’t allocated is one of the hardest things in asset growth. It’s also one of the most valuable. Learn from our mistakes!

Read More →

Investor Lifetime Value: The Growth Metric Hedge Funds Overlook

Coming soon

In the next few months, we will expand our introduction to growth series and our advanced awareness collection.

Expect to see additional articles on:

  • leveraging social media in a regulated environment

  • Demystifying nomenclature in B2B growth and hedge funds

  • How to develop effective content pillars for hedge fund marketing

  • The best KPIs to measure the success of your asset growth strategy

  • Fixing your hedge fund sales funnel

And many more!

Search and filter our growing archive

Yellow Bricks Articles Unfiltered
Raise more assets by focusing less on asset raising…
Raise more assets by focusing less on asset raising…

Our industry-wide blind spot has created a genuine competitive advantage for funds willing to think differently. Focus less on asset raising to raise more assets!

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Beyond Asset-Raising: Building a modern growth engine
Beyond Asset-Raising: Building a modern growth engine

Current demand generation methods waste valuable sales team resources. Find out how to transform your approach from random acts of marketing to an integrated growth engine that increased sales productivity.

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Introduction to Growth

You know you’re missing something in your quest to raise and retain assets. Use our introduction to growth to expand your understanding of the process and the difference it can make to your fund and firm. Increase investor demand, retention and lifetime value.

Yellow Bricks Articles Unfiltered
What ABM can teach us about capital-raising: A smarter approach to hedge fund growth
What ABM can teach us about capital-raising: A smarter approach to hedge fund growth

Our industry has a peculiar relationship with the concept of growth. While we obsess over performance metrics to the second decimal point, our approach to acquiring and retaining investor assets often remains remarkably unstructured. Account-Based Marketing principles can help structure and define future growth.

Read More →
Defining Your Ideal Allocator Profile: The Foundation of Targeted Hedge Fund Growth
Defining Your Ideal Allocator Profile: The Foundation of Targeted Hedge Fund Growth

Not every investor is right for your fund. Learn how the Ideal Allocator Profile approach helps hedge funds focus resources on highest-probability allocation targets. The second in our strategic targeting guide.

Read More →

How to Apply Account-Based Marketing Principles

Account-based marketing treats each target company as a "market of one," focusing resources on high-value prospects rather than broad lead generation. This is an ideal approach for Alternatives with a relatively small market and delivers less waste, bigger wins and better close rates:

Yellow Bricks Articles Unfiltered
When Your Investors Face a Crisis (But You Don't): The 7 Step Communication Playbook
When Your Investors Face a Crisis (But You Don't): The 7 Step Communication Playbook

The most important question in crisis communication is not ‘How does this affect us?’ but rather, ‘Will our investors be concerned?’ Find out how an incident that doesn’t affect you can be an opportunity to demonstrate your understanding.

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How we get useful feedback when an investor (or LP) doesn’t allocate
How we get useful feedback when an investor (or LP) doesn’t allocate

How to get an investor to open up after they haven’t allocated is one of the hardest things in asset growth. It’s also one of the most valuable. Learn from our mistakes!

Read More →
What CTAs can do for your Asset Growth (no, not those CTAs)
What CTAs can do for your Asset Growth (no, not those CTAs)

A well paced call-to-action could mean the difference between and investor moving you onto the next stage, or your fund being moved to the ‘monitoring’ graveyard. Find out which CTAs could work for you. (No, not those CTAs, a call-to-action!)

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When XBTO published the (almost) perfect LinkedIn newsletter - the breakdown
When XBTO published the (almost) perfect LinkedIn newsletter - the breakdown

20th August 2024 was a good day for XBTO. It’s hard to get a LinkedIn newsletter right if you work for a financial organisation. Let’s raise the flag when we see a good example. Well done XBTO.

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Communicating with Investors

Communicating effectively with Investors is often portrayed as a complicated art. We’re not convinced. There are many tried and tested techniques that have data to back up their effectiveness. Dig into this collection to start putting the techniques to work

Advanced Growth

You know you need more than a salesperson and some random acts of marketing but where do you start? This set of articles is designed to set you on the right path.

You’re likely to start with raising awareness, but don’t forget to look at the overall investor journey and dig into the other elements that make up your asset growth strategy.

Raising Awareness

How do you increase your reach beyond the names on your newsletter list? How do you stimulate demand to get investors coming to you? Work on the awareness portion of your investor’s experience.

Yellow Bricks Articles Unfiltered
Raising awareness part 1: “Can I use this again?”
Raising awareness part 1: “Can I use this again?”

It's more like launching a balloon than a rocket. The first in a series on generating awareness of your fund to stimulate growth. Advanced tactics to help you understand the investor journey, target your future investors and build your sales pipeline.

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Raising awareness part 2: Targeting and channels
Raising awareness part 2: Targeting and channels

Your targets for awareness are not the same as your asset raising targets. They’re much further up the funnel. This article covers who you should target and what channels are open to you as a hedge fund.

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Raising awareness part 3: Cultivating your connector network
Raising awareness part 3: Cultivating your connector network

Building relationships with the three key connector types can transform your awareness strategy. Learn how to effectively engage Primary Connectors, Secondary Connectors, and Strategy Influencers to expand your reach.

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The Investor Journey

An essential part of a cohesive growth strategy is removing the siloes that inhibit internal communication and negatively impact the investor experience. This selection of articles focuses on the whole journey and what you can do to improve it.

Yellow Bricks Articles Unfiltered
Time and Capital: Understanding the Cost of Winning Investors
Time and Capital: Understanding the Cost of Winning Investors

When landing a $100m allocation, understanding what it truly cost to secure it creates powerful competitive advantages. Applying a strict Customer Acquisition Cost framework transforms fundraising from an art dependant on heroics into a systematic, scalable process.

Read More →
Investor Lifetime Value: The Growth Metric Hedge Funds Overlook
Investor Lifetime Value: The Growth Metric Hedge Funds Overlook

In growth, LTV means lifetime value (not Loan-to-Value). It’s an essential metric that you can increase by making multiple small improvements.

Understanding and optimising for LTV transforms your growth strategy from short-term asset raising to sustainable relationship building—creating a competitive advantage that compounds over time.

Read More →

Articles by publishing date

Browse through all our articles on an odyssey through growth, working with fractional talent and industry best practices

Yellow Bricks Articles Unfiltered
What ABM can teach us about capital-raising: A smarter approach to hedge fund growth
What ABM can teach us about capital-raising: A smarter approach to hedge fund growth

Our industry has a peculiar relationship with the concept of growth. While we obsess over performance metrics to the second decimal point, our approach to acquiring and retaining investor assets often remains remarkably unstructured. Account-Based Marketing principles can help structure and define future growth.

Read More →
Defining Your Ideal Allocator Profile: The Foundation of Targeted Hedge Fund Growth
Defining Your Ideal Allocator Profile: The Foundation of Targeted Hedge Fund Growth

Not every investor is right for your fund. Learn how the Ideal Allocator Profile approach helps hedge funds focus resources on highest-probability allocation targets. The second in our strategic targeting guide.

Read More →
Time and Capital: Understanding the Cost of Winning Investors
Time and Capital: Understanding the Cost of Winning Investors

When landing a $100m allocation, understanding what it truly cost to secure it creates powerful competitive advantages. Applying a strict Customer Acquisition Cost framework transforms fundraising from an art dependant on heroics into a systematic, scalable process.

Read More →

All Articles

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