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What ABM can teach us about capital-raising: A smarter approach to hedge fund growth
Our industry has a peculiar relationship with the concept of growth. While we obsess over performance metrics to the second decimal point, our approach to acquiring and retaining investor assets often remains remarkably unstructured. Account-Based Marketing principles can help structure and define future growth.
Defining Your Ideal Allocator Profile: The Foundation of Targeted Hedge Fund Growth
Not every investor is right for your fund. Learn how the Ideal Allocator Profile approach helps hedge funds focus resources on highest-probability allocation targets. The second in our strategic targeting guide.
Scaling Your Hedge Fund's Marketing Impact: The 1-2-Many, 1-2-Few, 1-2-1 Growth Matrix
Every firm faces the same resource constraint: you can't give white-glove treatment to every potential allocator
Here's a sobering reality: even the largest hedge funds with dedicated investor relations teams can't maintain deep, personalised relationships with every prospective allocator. The maths simply doesn't work. Use a three tiered approach to focus time and resources.
