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Browse through all our articles on an odyssey through growth, working with fractional talent and industry best practices.
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Time and Capital: Understanding the Cost of Winning Investors
When landing a $100m allocation, understanding what it truly cost to secure it creates powerful competitive advantages. Applying a strict Customer Acquisition Cost framework transforms fundraising from an art dependant on heroics into a systematic, scalable process.
Investor Lifetime Value: The Growth Metric Hedge Funds Overlook
In growth, LTV means lifetime value (not Loan-to-Value). It’s an essential metric that you can increase by making multiple small improvements.
Understanding and optimising for LTV transforms your growth strategy from short-term asset raising to sustainable relationship building—creating a competitive advantage that compounds over time.
Raising awareness part 1: “Can I use this again?”
It's more like launching a balloon than a rocket. The first in a series on generating awareness of your fund to stimulate growth. Advanced tactics to help you understand the investor journey, target your future investors and build your sales pipeline.
Raising awareness part 2: Targeting and channels
Your targets for awareness are not the same as your asset raising targets. They’re much further up the funnel. This article covers who you should target and what channels are open to you as a hedge fund.
Raising awareness part 3: Cultivating your connector network
Building relationships with the three key connector types can transform your awareness strategy. Learn how to effectively engage Primary Connectors, Secondary Connectors, and Strategy Influencers to expand your reach.
